Case study
Michelle Kang Campaign Support
atlanta, ga
Overview
Michelle Kang is a community‑driven candidate running for Georgia House District 99, focused on lowering the cost of living for working families and advancing policies that strengthen safety, stability, and opportunity. Her platform centers on safer communities, gun violence prevention, housing stability, immigrant family protections, universal childcare, healthcare access, strong public education, women’s rights, fair taxation, small business support, and environmental protection.
Gordi Studios joined the communications team in mid‑July as the campaign’s
graphic designer and digital content lead, responsible for developing social media assets, web graphics, flyers, and event materials. I also managed all website updates, ensuring messaging, visuals, and calls‑to‑action remained aligned with the campaign’s goals and community‑focused narrative.
Industry
Political Campaign Communications & Digital Media
Business type
State Legislative Candidate for Georgia House District 99
Location
Atlanta, GA
Services
Graphic design
social media
web design
About the Project
Discover the details to help Michelle Kang campaign support achieve its goals.
The Challenge
In 2024, Michelle Kang came within 621 votes of flipping House District 99 — one of the most competitive districts in Georgia. The 2026 campaign needed to build on that momentum by expanding visibility, strengthening community trust, and increasing engagement across digital platforms.
The communications team faced a core challenge:
How do we elevate Michelle’s message, energize supporters, and grow a grassroots movement powered by neighbors — not corporations — while maintaining consistent, high‑quality digital storytelling?
The campaign relied heavily on community engagement, door‑knocking, and relational organizing. Digital communications needed to amplify those efforts, reach new audiences, and convert interest into action.
Our Approach
My role centered on strengthening the campaign’s digital presence through:
- Graphic Design: Creating branded social media assets, event flyers, issue graphics, and storytelling visuals that reflected Michelle’s values and resonated with HD‑99 communities.
- Website Management: Updating and refining the campaign website, improving clarity, accessibility, and alignment with ongoing field efforts.
Graphic Design services & Social Media Metrics
+55%
Impressions
+176.56%
Interactions (Likes, Comments, Shares, Clicks
+277.20%
Reach
+126.83%
Impressions
+61.96%
Interactions (Likes, Comments, Shares, Clicks
+66.07%
Reach
Graphic Design services
Web Metrics (8/1 - 9/30)
293%
visits
370%
Unique Visitors
176%
Page Views
(Testimonial)
Santos Sanchez just did several amazing brochures, videos, and social media graphics to help promote my new business. His design expertise and professionalism is top notch! Highly recommend!
Alexis Kaigler
Founder and CEO of Riverstone
Santos Sanchez
Founder at Gordi Studios