Video Consultant for CDC’s Empower Vape-Free Youth Campaign

The CDC’s Empower Vape-Free YouthTM campaign encourages middle and high school educators to speak with students about the risks of e-cigarettes and nicotine addiction. The campaign includes resources for educators to help students avoid or quit vaping.

Key responsibilities: Support project manager by reviewing and providing strategic feedback on pre-production deliverables including scripts, storyboards, and storylines as well as video drafts throughout the editing process.

RESULTS

Timeframe: February 2023 – September 2023

SOCIAL MEDIA

Impressions delivered:
51,327,638

Clicks to Website:
28,379

Video Views:
4,190,084

DIGITAL VIDEO

Impressions delivered:
14,051,612

Clicks to Website:
4,259

Video Views:
5,847,461

PAID SEARCH

Impressions delivered:
2,716,221

Clicks to Website:
243,490

TV ADS

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