Gordi is a creative marketing leader with nearly 15 years of experience developing and directing behavior-change campaigns that inspire diverse audiences across multiple channels. Gordi excels at translating strategic insights into compelling creative concepts, having guided campaigns that generated 1+ billion impressions while managing $76.5M+ in budget oversight. He has experience leading a full creative process from initial concept development through execution across digital, video, social media and integrated campaigns.
About Gordi
Portfolio
The work showcased here represents projects completed during Gordi's previous full-time employment.
I served as the creative and strategic lead for a $76.5M multi-channel campaign, overseeing the development, production, and execution of campaign assets while ensuring consistent brand integrity and message resonance across broadcast, streaming, digital, print, Out Of Home (OOH), radio, and Public Service Announcements (PSAs).
As the Project Lead, and in collaboration with Elevation-US, I oversaw the strategic development, talent media training and filming/production of four segments and tuned in promos with Univision and Telemundo.
My photography expertise spans corporate portraits, authentic family storytelling, and commercial work for food and products.
As a video producer I worked closely with clients to transform their vision into concept and final product, collaborating with video editors, sound engineers, camera operators, and animators to refine and elevate each video, ensuring a visually compelling and high-impact outcome across platforms.
I oversaw the Spanish translation and production of eight animated videos designed to educate Hispanic audiences on how these medications can support quitting smoking.
As a Communication Specialist and Graphic Designer, I translated complex scientific and public health content into compelling visual and narrative materials for diverse audiences across digital, social media, and print.
As the Project Lead, and in collaboration with Elevation-US, I oversaw the strategic development, talent media training and filming/production of four segments and tuned in promos with Univision and Telemundo.
During my time at CDC, I've had the opportunity to support the agency's mission to support federal partners, and state, local, tribal, and territorial health departments during health threat emergencies.
As Product Development Lead, I managed the full lifecycle of all print, web, and video deliverables from concept through completion.
